This is the reaction I expected after the fallout from the Aurora shooting tragedy.... Movie going will never be the same again.
REPORT: Despite an easy No. 1 over weak competition this weekend at theaters, the third chapter of Christopher Nolan's Batman trilogy is fading faster than analysts expected, still overshadowed by last week's slaying of 12 people at a theater in Aurora, Colo.
The film did $64.1 million, bringing the final chapter's 10-day haul to $289.1million, according to studio estimates from Hollywood.com. While the haul is sizable, analysts say the movie is unlikely to come near the grosses of 2008's The Dark Knight, which did $533 million.
With the "lingering effects of the Aurora shooting, suddenly even $400 million is rapidly becoming a pipe dream," says Tim Briody of Boxofficeprophets.com
For a moment, analysts expected Rises to do just that: survive the tragedy. Although last week's massacre at the Thursday midnight premiere marred the movie's release, Rises still scored a weekend debut of $160.9 million, putting it third in the record books thanks primarily to online sales.
READ REPORT HERE
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